Logos Are Not Autobiographies; Stop Making Them Tell Your Stories.

You're lying on the couch, half scrolling, half watching a new series…You’re about to make some tea when you get hit with a beautiful Reel or TikTok showing behind-the-scenes footage of a stunning lodge near you…oh, and they’re having a midweek sale…you click the link, and in minutes, you and Liefie have an awesome getaway to look forward to! That’s the thing about short-form videos: they just slide into your brain, plant a little idea there, and suddenly you’re planning a ro